The Rise of TikTok in Digital Marketing: A Beginner's Guide

In recent years, TikTok has become one of the most popular social media platforms with over 1 billion active users worldwide. Its unique format of short-form videos and easy-to-use editing tools has made it a go-to app for GenZ and millennial users. However, it's not just for personal use. TikTok has become an increasingly popular platform for digital marketing, and businesses are taking notice.

If you're new to TikTok and want to know how it can be used to promote your business, keep reading. In this beginner's guide, we'll cover the basics of TikTok, how to create an effective TikTok marketing strategy, and some tips for success.

First, let's start with the basics. TikTok is a social media app where users can create and share short videos. The videos can range from lip-syncing to music, dancing, comedy skits, and more. The videos are typically 15 to 60 seconds long and can be set to a variety of music tracks. The app uses a recommendation algorithm that shows users content that is tailored to their interests, making it easy to discover new content and accounts.

Now, let's talk about how TikTok can be used for digital marketing. First and foremost, TikTok offers an opportunity for businesses to reach younger audiences. According to a survey by Hootsuite, 60% of TikTok's monthly active users are between the ages of 16 and 24. This presents a unique opportunity for businesses that are looking to target a younger demographic.

To get started on TikTok, you'll need to create a business account. This will allow you to access analytics and advertising features. From there, you can start creating content that aligns with your brand and appeals to your target audience. One key to success on TikTok is to create content that feels authentic and engaging. This can be accomplished by using trending music or sounds, participating in challenges, and showcasing your brand's personality.

To maximise your reach on TikTok, it's important to use hashtags and participate in trending topics. This will help your content be discovered by users who are interested in your niche. You can also collaborate with other TikTok users, both influencers and other businesses, to expand your reach even further.

TikTok is a powerful platform for digital marketing, and it's here to stay. By creating authentic and engaging content, using relevant hashtags, and participating in trending topics, your business can successfully leverage the power of TikTok to reach new audiences and grow your brand.